01
Card and offer vocabulary
Use the product category, format, and promotional purpose as separate descriptions.
- Prepaid card
- A card category governed by its own product and cardholder terms, distinct from a credit facility.
- Virtual card
- A card presented electronically rather than as a physical card.
- Reward
- The reason a benefit is given in recognition of a defined action.
- Incentive
- A benefit intended to encourage or recognize a specific customer action.
- Gift card
- A product providing value under its gift-card terms; a merchant gift card is tied to the named merchant.
- Issuer
- The institution responsible for issuing the actual card under its program.
- Network
- The payment-network context, separate from the issuer and merchant.
02
Purchase and recipient stages
These terms describe different stages, not interchangeable confirmations of completion.
- Order intake
- Receiving the relevant Shopify purchase information for consideration under an offer.
- Eligible order
- A purchase meeting the applicable promotional conditions.
- Eligibility decision
- The outcome of applying the offer conditions to the relevant purchase.
- Recipient
- The customer intended to receive the benefit under the program.
- Notification
- A message about an offer, outcome, or next step; sending it does not prove access.
- Access
- The recipient reaching the available benefit through the applicable process.
- Card use
- Use of the card under its terms, distinct from receiving or accessing it.
03
Operating and reporting vocabulary
These definitions keep outstanding work visible and reports understandable.
- Support owner
- The party responsible for answering or resolving a defined type of customer question.
- Exception
- A situation requiring a responsible decision outside the ordinary sequence.
- Reconciliation
- Comparison of relevant records to explain agreement, differences, and outstanding work.
- Observation period
- The consistent time window used to assess a specified outcome.
- Denominator
- The defined population against which an activity count is measured in a rate.
- Incremental outcome
- An additional change attributed to the program against a credible comparison, not merely a total observed during the campaign.