Give each program decision an owner and an answer

Use a readiness record

Complete these fields for the actual Shopify campaign. An owner should be able to point to the agreed answer, not simply confirm that the subject was discussed.

Make the offer and economics explicit

Eligibility, customer terms, and budget must describe compatible choices. A product campaign cannot be planned accurately if its qualifying merchandise or customer benefit is unclear.

• Eligibility rules
• Customer offer terms
• Card value and budget

Prepare the experience and the evidence

Map what recipients need at each stage and decide how the team will distinguish progress from a commercial outcome.

• Recipient journey
• Measurement plan