01
Define the available measures
Use only information the actual program makes available to the authorized team. These definitions are a planning framework, not a feature claim.
| Measure | Definition | Interpretation boundary |
|---|---|---|
| Qualification rate | Qualifying orders divided by evaluated orders in the same offer period | Describes the assessed purchases, not campaign causation |
| Access rate | Recipients with recorded access divided by recipients whose benefit was made available | Requires a consistent opportunity to access |
| Support contact rate | Recipients contacting support divided by the relevant recipient population | Count people separately from repeated messages |
| Cost per qualifying purchase | Attributable program costs divided by qualifying purchases | Use matching cost and purchase periods |
| Repeat-purchase rate | Customers making the defined later purchase divided by the eligible audience | A store outcome, not the same as card use |