01
Separate category, format, and purpose
A proposed card needs to be understood along all three dimensions. The table is a category guide, not a statement that every option is offered by Prepaid Card X.
| Dimension | What it explains | Example question |
|---|---|---|
| Card category | The type of card and its applicable terms | What governs its permitted use? |
| Format | How the card is presented to the recipient | Is access virtual or physical? |
| Promotional purpose | Why the customer receives the benefit | Which Shopify purchase qualifies? |