01
Product language answers what
Card-format questions cover acceptance, digital or physical delivery, provider roles, applicable restrictions, and recipient servicing. These characteristics must come from the actual approved card program.
PCXPrepaid cards / terminology
Separate the card format from the program purpose
Prepaid card often describes how value is represented within a card program. Reward card often describes why a recipient receives it. The same project can involve both concepts, but they answer different planning questions.
02
Campaign language answers why
Reward-program questions cover the desired customer behavior, eligibility event, offer timing, campaign budget, measurement, and brand experience. Shopify data can help define and observe that journey.
03
Keep both layers explicit
A sound brief states the campaign objective separately from the desired card capabilities. This reduces ambiguity when marketing, legal, finance, support, and prospective providers review the proposal.
Customer terms should then use the final program terminology consistently.