01
Clarify what qualifies
An order being present in Shopify is not the same as meeting the conditions of a promotion. Eligibility describes the purchase that earns consideration for the benefit.
PCXSHOPIFY PROGRAMS
Begin with the purchase your customer understands
The Shopify offer is the customer’s starting point. Define the purchase and expected benefit before designing the activities that follow it.
02
Choose the role of the benefit
A post-purchase incentive emphasizes the benefit following the order. Customer rewards emphasize the reason a customer receives it. Promotional campaigns coordinate the offer across merchandise, timing, and communication.
03
Plan for a purchase that changes
The order and the benefit may reach different stages. A return or cancellation needs a program-specific explanation, not an assumed card reversal.