01
Connect qualification to the promise
A campaign for a named collection should identify the merchandise, customer conditions, and period involved. A recipient and the team answering their question should reach the same understanding from the offer description.
- Specify the purchase covered by the promotion.
- Explain relevant conditions before checkout.
- Identify when an eligibility outcome can be communicated.
- State where a customer can ask about an unexpected result.
02
Separate receiving the order from deciding the result
Order information provides the purchase context. The eligibility decision applies the offer to that context. Keeping those steps distinct prevents a routine order confirmation from promising a benefit that has not yet been determined.
03
Keep later changes connected
If merchandise is returned or an order is canceled, the team needs the applicable offer terms and current situation. Explain the result under those terms without assuming every prepaid program handles changes in the same way.