Keep the participants distinct
A Shopify merchant can promote a purchase-linked benefit without being the institution responsible for issuing the card.
| Role | What to clarify |
|---|---|
| Merchant | The qualifying purchase, promotion terms, and order support |
| Issuer | Responsibility for the actual card under its program |
| Network | The network context and applicable acceptance conditions |
| Recipient support | The responsible route for card access and use questions |