Connect the store’s offer with the card’s responsibilities

Begin with the merchant promise

The store explains the qualifying purchase, campaign period, important exclusions, and what happens after an order. A prepaid card may be considered for a product promotion or post-purchase benefit, but the exact arrangement needs to support the promised customer experience.

Follow the responsibilities, not just the messages

The sequence below is a planning map. The actual steps, available card features, and timing depend on the program.

1. The merchant defines the Shopify offer and purchase conditions.
2. The relevant purchase is assessed under those conditions.
3. The responsible parties act on the eligibility outcome.
4. The recipient receives the applicable access information and card terms.
5. Order questions and card questions reach the appropriate support owner.

Keep activity and completion distinct

A received order is not an eligibility decision. A decision is not proof of recipient access, and a sent message is not evidence that a customer used a card. Clear status explanations help the team and customer know what remains to happen.