PCXOPERATIONS / DECISIONS

Make an unfinished decision visible without calling it approval

A decision workflow connects the offer conditions to a program outcome. It also defines who resolves questions when the information is not yet sufficient for a final answer.

01

Describe the outcome in ordinary language

Exact status names belong to the actual program. For planning, distinguish these customer-relevant situations without inventing an application workflow.

SituationWhat the team must know
The purchase needs assessmentWho applies the relevant offer conditions
Information needs clarificationWho owns the question and the next communication
An outcome is determinedWhat can accurately be communicated to the customer
The order later changesWho checks the effect under the applicable terms
02

Give judgment a responsible owner

A Shopify order question may need input from merchandising or customer service. The party resolving it should have the relevant offer and purchase context. Do not make the customer move between teams because no one has accepted responsibility.

03

Keep decisions and messages aligned

If an outcome is not final, the message should say what the customer needs to know now, including whether any action is required. A final decision should have an appropriate explanation and support route. Do not infer card access from the eligibility decision alone.