Choose the right customer explanation
A shopper needs to understand whether the promotion changes the price now or provides something later. The distinction matters when comparing offers and when planning the team’s next message.
| Offer type | Relationship to the purchase |
|---|---|
| Checkout discount | Reduces the price paid for the order |
| Purchase-linked incentive | Provides a separate benefit under promotional conditions |
| Refund | Returns money in relation to the original purchase |