01
Start with business and order context
Clarify what the merchant wants customers to do, which Shopify facts support that purpose, and when those facts are reliable enough for evaluation. Then design communication and measurement around that decision point.
02
Keep provider roles visible
A Shopify merchant can define a promotion and supply commerce context, but it should not present itself as the issuer unless that role is factually and legally established. Card-program responsibilities belong to the parties authorized for them.
03
Treat the FAQ as a starting point
Use each answer to identify owners, evidence, and follow-up questions. Final customer statements should come from the approved campaign and program documents.